{"id":17979,"date":"2026-10-24T18:47:24","date_gmt":"2026-10-24T16:47:24","guid":{"rendered":"https:\/\/alternego.com\/?page_id=17979"},"modified":"2026-10-24T20:42:16","modified_gmt":"2026-10-24T18:42:16","slug":"companies-facing-backlash","status":"publish","type":"page","link":"https:\/\/alternego.com\/en\/our-talks\/companies-facing-backlash\/","title":{"rendered":"Companies Facing the Backlash"},"content":{"rendered":"\n<style>\n.conf-detail{--navy:#202955;--teal:#378b97;--salmon:#ff867a;--ink:#0d0d0d;font-family:Univers,Arial,sans-serif;color:var(--ink);line-height:1.6}.conf-detail__hero{background:var(--navy);color:#fff;padding:clamp(70px,9vw,130px) max(24px,calc((100vw - 1180px)\/2));}.conf-detail__eyebrow{margin:0 0 18px;color:var(--salmon);font-weight:700;letter-spacing:.08em;text-transform:uppercase}.conf-detail h1{max-width:920px;margin:0;font-family:Univers,Arial,sans-serif;font-size:clamp(42px,6vw,78px);line-height:1.02;text-transform:uppercase}.conf-detail__hero 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12px!important}.conf-detail__side>p:last-of-type{margin-bottom:0!important}.conf-detail__side-logo{margin-top:38px!important;padding-top:26px!important}.conf-detail__side-logo img{max-width:300px!important}\n\n.conf-detail__side>p:has(>strong){margin-bottom:0!important}.conf-detail__side>p:has(>strong)+p{margin-top:0!important}\n\n.conf-detail__program ul{margin:10px 0 0;padding-left:24px}.conf-detail__program li{margin:6px 0;font-family:Univers,Arial,sans-serif;font-size:22px;line-height:1.55;color:#0d0d0d}.conf-detail__program li::marker{color:#378b97}@media(max-width:800px){.conf-detail__program li{font-size:20px}}\n.conf-detail__hero{background:#9dd9dc!important;color:#0d0d0d!important}.conf-detail__hero h1,.conf-detail__hero p,.conf-detail__hero a{color:#0d0d0d!important}\n.conf-detail__pitch-label{color:#9dd9dc!important}\n<\/style>\n\n\n\n<section class=\"conf-detail__hero\" style=\"display:grid;grid-template-columns:minmax(0,1.15fr) minmax(260px,.85fr);gap:56px;align-items:center;background:#9dd9dc;color:#0d0d0d;padding:90px max(24px,calc((100vw - 1180px)\/2));\">\n<div class=\"conf-detail__hero-copy\" style=\"max-width:760px\">\n<p style=\"margin:0 0 28px\"><a class=\"conf-detail__back\" href=\"https:\/\/alternego.com\/en\/our-talks\/\" style=\"display:inline-block;color:#0d0d0d;text-decoration:none;font-family:Univers,Arial,sans-serif;font-size:15px;font-weight:700;letter-spacing:.08em;text-transform:uppercase\">\u2190 Back to talks<\/a><\/p>\n<h1 style=\"max-width:920px;margin:0;font-family:Univers,Arial,sans-serif;font-size:clamp(40px,5.2vw,70px);font-weight:700;line-height:1.02;text-transform:uppercase;color:#0d0d0d\" style=\"max-width:920px;margin:0;font-family:Univers,Arial,sans-serif;font-size:clamp(40px,5.2vw,70px);font-weight:700;line-height:1.02;text-transform:uppercase;color:#0d0d0d\" id=\"companies-facing-the-backlash\">Companies facing the backlash<\/h1>\n<p style=\"max-width:760px;margin:28px 0 0;font-family:Univers,Arial,sans-serif;font-size:clamp(20px,2.2vw,28px);line-height:1.6;color:#0d0d0d\">Understand backlash dynamics to renew commitment to DE&amp;I policies.<\/p>\n<\/div>\n<figure class=\"conf-detail__hero-media\" style=\"width:100%;max-width:390px;margin:0 auto\"><img decoding=\"async\" data-src=\"https:\/\/alternego.com\/content\/uploads\/2026\/08\/codex-clipboard-a3d23d8a-c4ee-4580-b9bd-e47b9bd910ce.png\" alt=\"Logo de la Fondation des Femmes, partenaire de la conf\u00e9rence sur le backlash\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 424px; --smush-placeholder-aspect-ratio: 424\/428;\"><\/figure>\n<\/section>\n\n\n\n<section class=\"conf-detail__body\" style=\"max-width:1180px;margin:0 auto;padding:70px 24px;\">\n<div class=\"conf-detail__grid\" style=\"display:grid;grid-template-columns:1.2fr .8fr;gap:60px;\">\n<div>\n<p class=\"conf-detail__eyebrow conf-detail__pitch-label\" style=\"margin:0 0 12px;color:#9dd9dc;font-family:Univers,Arial,sans-serif;font-size:32px;font-weight:bold;line-height:1.12;text-transform:uppercase;\">Diversity, equity &amp; inclusion \u00b7 Social innovation<\/p>\n<p style=\"font-family:Univers,Arial,sans-serif;font-size:22px;line-height:1.65;color:#0d0d0d;\">In 2016, Mark Zuckerberg posted a photograph of himself bottle-feeding his baby, captioned \u201cThe most important meeting of the day\u201d. In 2025, he called for more \u201cmasculine energy\u201d and fewer diversity policies in his company. Could this reversal illustrate what we call a backlash? Understanding it requires more than accusing an individual of changing views with the political and social climate. We need to examine that changing climate itself: its causes, consequences and indirect impacts. Above all, how can companies respond to the risk of inclusion moving backwards?<\/p>\n<\/div>\n<aside class=\"conf-detail__side\" style=\"border:3px solid #378b97;padding:28px;background:#fff;\"><strong>Speakers<\/strong>\n<p>Marie Donzel, associate director, Alternego<br>Charlotte Foulon, junior consultant, Alternego<br>In partnership with the Fondation des Femmes<\/p>\n<p><strong>Objective<\/strong><\/p>\n<p>Understand backlash dynamics to renew commitment to DE&amp;I policies during political and social tensions around societal issues.<\/p>\n<p><strong>Themes<\/strong><\/p>\n<p>Diversity &amp; inclusion \u00b7 Social innovation \u00b7 Backlash \u00b7 DE&amp;I policies<\/p>\n<div class=\"conf-detail__side-logo\" style=\"margin-top:40px;padding-top:24px;border-top:1px solid #378b97;text-align:center\"><img decoding=\"async\" data-src=\"https:\/\/alternego.com\/content\/uploads\/2026\/08\/codex-clipboard-deb2ef42-afdf-4098-9601-f3c45d87e023.png\" alt=\"Utopies &amp; alternego - Business not as usual\" style=\"--smush-placeholder-width: 1002px; --smush-placeholder-aspect-ratio: 1002\/206;display:block;width:100%;max-width:260px;height:auto;margin:0 auto;object-fit:contain\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/div>\n<\/aside>\n<\/div>\n<div class=\"conf-detail__program\" style=\"margin-top:65px;border-top:3px solid #202955;padding-top:30px;\">\n<article>\n<h3 id=\"part-1-%c2%b7-what-is-a-backlash\">Part 1 \u00b7 What is a backlash?<\/h3>\n<ul><li>A recurring, well-documented phenomenon<\/li><li>A disruption that thrives during crises<\/li><li>The two sides of \u201cfatigue\u201d<\/li><\/ul>\n<\/article>\n<article>\n<h3 id=\"part-2-%c2%b7-the-logic-and-paradoxes-at-work\">Part 2 \u00b7 The logic and paradoxes at work<\/h3>\n<ul><li>The feeling of losing social status<\/li><li>The defensive retreat to familiar reference points, real or imagined<\/li><li>From marginal expression to influence on collective attitudes<\/li><\/ul>\n<\/article>\n<article>\n<h3 id=\"part-3-%c2%b7-addressing-backlash-in-companies\">Part 3 \u00b7 Addressing backlash in companies<\/h3>\n<ul><li>Seemingly good ideas that do not work<\/li><li>Renew the conversation on societal issues<\/li><li>Help diverse audiences take ownership of the discussion<\/li><\/ul>\n<\/article>\n<\/div>\n<\/section>\n\n\n\n<section class=\"conf-detail__cta\" style=\"background: #378b97; color: #fff; padding: 55px 24px; text-align: center;\">\n<h2 style=\"color: #fff;\" style=\"color: #fff;\" id=\"a-talk-tailored-to-your-context\">A talk tailored to your context<\/h2>\n<p>Let\u2019s discuss your challenges and audience.<\/p>\n<p><a href=\"https:\/\/alternego.com\/en\/contact\/\">Let\u2019s talk<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Back to talks Companies facing the backlash Understand backlash dynamics to renew commitment to DE&amp;I policies. Diversity, equity &amp; inclusion \u00b7 Social innovation In 2016, Mark Zuckerberg posted a photograph of himself bottle-feeding his baby, captioned \u201cThe most important meeting of the day\u201d. In 2025, he called for more \u201cmasculine energy\u201d and fewer diversity [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":17493,"parent":17965,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"acf":{"sections":false,"display_newsletter":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.3 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Companies Facing the Backlash | Alternego<\/title>\n<meta name=\"description\" content=\"Understand inclusion backlash with Marie Donzel and Charlotte Foulon: causes, paradoxes and practical ways for companies to renew DEI engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alternego.com\/en\/our-talks\/companies-facing-backlash\/\" \/>\n<meta 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