Métiers

Images & messages

picto-communiquer

Communicate, it’s strategic !

In a context of successive transformations, communication has become a fundamental axis of the functioning, development and improvement of organisations. Fil Rouge, a communication and publishing agency within the AlterNego group, intervenes on images and messages as vectors of visibility, clarity, trust and membership.

GIVING MEANING TO AND CO-BUILDING A SHARED, SUSTAINABLE COMMON PROJECT ​​

Giving meaning to

and co-building a shared, sustainable common project.

/ Spreading corporate culture

and capitalising on values

/ Facilitate understanding of vision,
goals and challenges
to encourage solution-oriented postures

/ Build effective communication channels
and encourage daily speaking
to build organisational agility
and resilience

DEVELOPING A SENSE OF BELONGING AND STRENGTHENING ENGAGEMENT

Developing
a sense
of belonging

and strengthening engagement
​​

/ Attract and retain new
talents
and future business ambassadors
​​

/ Creating links, developing mutual aid
and solidarity to create
a good relationship climate ​​

/ Enable informal information
flows (while protecting against rumour risks!)