Your employer brand is the convergence between what you are, what you do and what you say.
You don’t create your employer brand; it reveals itself through everything from the organisation’s vision and culture (what you are) to your HR and management policies and practices (what you do).
It is publicised internally and externally through a narrative that is lived and embodied (what you say).
This convergence allows you to show your authenticity in order to attract current and future talent, stand out from the crowd and ensure the organisation’s success in a changing environment.
